My story
The story of a kid who doesn't leave things half-done
From teaching AutoCAD in 2003 to returning as CEO of Webtures in 2026: the dated chapters of my story, shortened and translated from Turkish.
2003-2009 · Beginnings
- 2003
University. I started Actuarial Science at Marmara University and soon realised it was the wrong start for me. University took seven years, but it pushed me to look for other things.
- 2003
What a spam email can do. A “buy one course, get one free” email took me to Üsküdar, and with my father's approval I signed up for four courses: 3ds Max, AutoCAD, Photoshop and web design.
- 2003
The actuary among engineers. Nobody expected the least likely student to excel at AutoCAD. At the end of the course I asked the director if I could teach; half an hour later I was teaching a student who had been waiting for months.
- 2008
AutoCADHocasi.com. Business cards and word of mouth only go so far, so I launched my own website, named after my title, “hoca” (teacher).
- 2009
Learning search with AutoCAD Hocası. By ranking first for dozens of AutoCAD terms, I started learning search engine optimisation by trial, error and strategy, without knowing it would become the basis of SEO Hocası.
- 2009
SEO Hocası. When I felt I had peaked in AutoCAD, I moved to a more competitive field where I could use what I had learned: search.
2011-2019 · Building
- 2011
First job. Two offers came as the book was about to come out; I somehow convinced both to let me split my week between them. I never received a full salary; my whole payroll history is twenty days.
- 2011
Webtures. The real adventure began: hardship, ups and downs, mistakes, lessons, losses and gains. It started in a 30 m² first office.
- 2011
A smear campaign. My name and all my ventures were targeted on hundreds of forums in a single day. It taught me not to be shaken by things that do not matter.
- 2012
Learning management the hard way. I learned management by living through the worst of it first, while teaching AutoCAD, a job I would have done for life even without pay.
- 2014
Girişimci Kafası. I started Girişimci Kafası to share what I had learned building a business: the problems, and the perspective I developed. I made most content myself before handing it to the team.
- 18 October 2014
My first conference talk. My first conference talk was in İzmir, at a one-day search conference hosted by Ege University's technology transfer office. The recording is on YouTube.
- 2016
The first 250,000 followers. Girişimci Kafası reached its first 250,000 followers: content I started to share my own experience had become a community followed by hundreds of thousands of entrepreneurs.
- 2016
The biggest crisis. A crisis around SEO Hocası spread across every platform. I had to manage, hold up or protect myself, my team, our clients and my family, while dealing with speculative news and distortions.
- 8 November 2016
A company's most valuable capital is its team. The team in that photo were among my biggest supporters during the crisis; they greeted me at the office this way to lift my spirits.
- 2016
Startup Türkiye. When a Facebook startup group would not let me post about the crisis, I founded the Startup Türkiye group, which grew to more than 60,000 members.
- 2016
Twenty years of lessons in two weeks. That crisis made me weigh the short and long-term side effects of everything I plan.
- 2017
Opening our experience to new startups. Through Webtures' Dijital Melek programme we offered startups services and mentoring; in its second round in 2017, five startups were selected, with no fee or equity asked.
- February 2019
Personal brand. In the early days of SEO Hocası I preferred to stay in the background. Being a shy person, stepping forward took a long time: first Webtures, then my own name.
- 16 April 2019
WEBTURES LTD. We added WEBTURES LTD in the United Kingdom, a concrete step in Webtures' international development.
2020-2026 · The age of answers
- January 2020
The podcast begins. I started sharing my knowledge and experience in the Girişimci Kafası ile Kafa Sohbetler podcast.
- 2022
Founders Pledge. I joined Founders Pledge, to think more deliberately about what my entrepreneurial journey gives back to society.
- September 2022
Yapay Zeka Kafası. I founded Yapay Zeka Kafası to help people understand SI technologies and discuss their impact on business.
- 26 January 2024
The book. “Girişimci Kafasıyla Düşün” brought together twelve years of my entrepreneurial thinking.
- 2024
Brantial. We turned years of search experience to a new question, how does SI describe a brand?, and started building Brantial.
- November 2024
Yapay Zeka Kafası on TV. The programme started on Ekotürk, co-presented with Bilgi Özünal Yuva; our SI clones present the news too.
- 5 December 2024
An award. At GEA Awards 2024 I received the “CEO Who Inspires Young People” award.
- January 2025
Handing over the CEO role. After fourteen years as CEO of Webtures, I handed the role to Bilgi Özünal Yuva and focused on SI, next-generation search and product development.
- September 2025
Product Hunt. We launched Brantial to a wider international product community.
- 23 October 2025
Platin Business Books Awards. “Girişimci Kafasıyla Düşün” received the VakıfBank Special Award.
- 3 December 2025
Beyond Click. Brantial's launch event in Istanbul, where I gave the opening talk.
- March 2026
Back as CEO. After fourteen months, I returned as CEO of Webtures to lead its transformation for the age of superintelligence.
How these years shaped the way I work.
Every principle in my approach is a remnant of a mistake or a turning point.