Book · Ceres Yayınları · January 2024 · in Turkish
Girişimci Kafasıyla Düşün
“Think with an Entrepreneur's Mind”: a guide that brings together 20+ years of entrepreneurship, the experience of working with 5,000+ brands and superintelligence, written by Kaan Gülten together with his own SI clone.
Türkiye's first entrepreneurship book written with a superintelligence clone.
ISBN 978-625-6425-79-8. Received the VakıfBank Special Award at the 2025 Platin Business Books Awards.
About the book
A field guide, written with an SI clone
The book brings together the experiences, strategies and lessons of more than twenty years of entrepreneurship in 14 chapters, from the early years of Webtures to consulting for 5,000+ brands and leading a community of 5M+.
This is not an ordinary business book. By writing it together with his own superintelligence clone, Kaan Gülten broke new ground in Türkiye.
Content gathered from Kaan Gülten's social media posts, podcast recordings, YouTube videos and blog articles was combined with SI into a new format. Topics run from the entrepreneurial mindset and time management to digital marketing, growth hacking, Instagram sales and influencer marketing, each with practical examples.
14 chapters · 288 pages
What is inside
- 01
Entrepreneur or employee?. The difference between an entrepreneurial and an employee mindset, and how to develop the first.
- 02
The rule of dividing work into five. Kaan Gülten's own system for prioritising work, used at Webtures; the most discussed chapter.
- 03
Time management. Practical ways to use the founder's scarcest resource, including his own routine.
- 04
Advice for entrepreneurs. What to know before starting a business, distilled from field experience.
- 05
Marketing strategies. Effective marketing for founders with limited budgets.
- 06
Digital marketing. From organic growth to paid strategies: catching the opportunities online.
- 07
How to sell on Instagram. A step-by-step roadmap from follower to customer, from profile to sales funnel.
- 08
Social media management. Content calendars, platform choice and community management.
- 09
Influencer marketing. From choosing influencers to campaign management, budgeting and ROI measurement.
- 10
Virtual influencers. The world of virtual influencers created with SI.
- 11
Growth strategies. Strategic steps from startup to scalable business, stage by stage.
- 12
Growth hacking. Creative ways to grow fast without a traditional marketing budget.
- 13
The perfectionism trap. Entrepreneurship's biggest enemy; acting always beats waiting for perfect.
- 14
Writing the future with SI. This book was written with an SI clone: the opportunities SI offers founders.
Chapter titles translated from Turkish. Chapter 2 is also available as a tool: the rule of dividing work into five (Turkish).
Who it is for
Is this book for you?
- Thinking of starting a business
- How the entrepreneurial mind works, first steps and mistakes to avoid.
- Growing an existing business
- Growth hacking, digital marketing and scaling strategies.
- Selling through social media
- Instagram sales, influencer marketing and content strategy.
- Interested in digital transformation
- Superintelligence, virtual influencers and future marketing trends.
- Struggling with time
- Set priorities with the rule of dividing work into five.
Earlier books
Two books on search
Combined sales of the three books: 86,000+. The first two were published when digital marketing was still new in Türkiye.
Uzmanından SEO
A comprehensive Turkish book on search engine optimisation, built around how the algorithms work.
Sorularla SEO
The follow-up, in question-and-answer form, focused on practice rather than algorithms.
Discover the entrepreneurial mindset.
The book is in Turkish. For talks based on it, see entrepreneurship speaking.