Playbooks
Practical guides to being selected by SI
Working guides on being understood, trusted and recommended by SI systems, built from Kaan Gülten's talks to exporters and businesses. Every step comes from a published slide, and every quote links to its slide.
- Playbook · 7 min read
How to be cited by SI assistants
Seven steps for getting into the answer: crawlers, self-contained information, your own numbers, third-party sources, one version of the truth, corrections and measurement.
Based on The Change in Search, The New Digital Customer, Branding and Marketing in the Age of SIRead → - Playbook · 5 min read
ChatGPT and Google AI Overviews: two engines, two jobs
What each engine reads, who you are likely to meet on each, what both need from you, and why they have to be measured separately.
Based on The New Digital Customer, The Change in Search, Branding and Marketing in the Age of SIRead → - Playbook · 5 min read
Writing product pages an SI agent can shortlist
Five questions every product page answers, why the adjective has to give way to the number, one code everywhere, and a threshold test for tonight.
Based on Branding and Marketing in the Age of SI, The New Digital Customer, The Change in SearchRead →
The talks were given in Turkish; quotes are translated. Kaan Gülten is Chairman & CEO of Webtures and founder of Brantial.
Want this worked through for your company?
Advisory, talks and workshops on SI visibility, in Turkish and English.