Strategic advisory & executive coaching
Strategy for the company, development for the leader
A model that combines the strategic depth of management consulting with the personal development of executive coaching. For 20+ years Kaan Gülten has been building companies, growing brands and developing technology, and he has personally advised 500+ brands.
The problem
Being a CEO is a lonely job
- Your company is growing, but you are not sure the growth is sustainable.
- You need a digital transformation, but you do not know where to start.
- You cannot find time for strategic thinking; the day goes to operations.
- Competitors have started using superintelligence and you have not taken a step yet.
- You cannot pin down which structures to build as the company institutionalises.
- You make decisions alone and are not sure you are getting them right.
Why Kaan
Advisory learned in the field, not at the desk
He knows these challenges because he has made the same decisions in his own companies for twenty years. His journey at Webtures started with 7,000 Turkish lira of capital; the Webtures team has served 5,000+ brands, while he personally led strategy for 500+. He founded Brantial and Girişimci Kafası and builds SI products.
Classic consulting tells you what to do and leaves you alone with implementation; classic coaching focuses on personal growth but lacks strategic depth. This model combines the two, built on data-led strategy, implementation in the field and leadership development.
Method
A four-step growth model
Discovery and analysis
Your current position, digital maturity and growth potential are analysed in depth, together with the opportunities and threats in your sector.
Strategy design
A strategic roadmap and prioritisation plan built for you, each step backed by measurable goals.
Implementation
Working alongside you while the strategy is put into practice, focused on results.
Measurement and optimisation
Data-based tracking and continuous improvement, with a strategic review every quarter.
Areas
Advisory areas
CEO and senior management advisory
Strategic decision-making, leadership effectiveness and management team optimisation.
Digital transformation and SI strategy
SI roadmap, digital maturity assessment and technology strategy, from someone who builds SI products himself.
Growth strategy
Scaling, revenue growth, market expansion and digital growth.
Governance and institutionalisation
Governance frameworks, family business institutionalisation and board advisory: moving from founder dependency to process dependency.
Leadership and team performance
Executive development, leadership team alignment and entrepreneurial leadership.
Who it is for
Growth-focused companies ready to act
- CEOs and general managers
- Senior executives looking for a trusted adviser on strategic decisions.
- Business owners
- Entrepreneurs who want to institutionalise their business and grow sustainably.
- Family businesses
- Families managing generational transition and building professional management.
- Scaling startups
- Growth strategy and organisational design after product-market fit.
- E-commerce and digital companies
- Digital growth, SI integration and competitive advantage.
Scope
Kaan, or the Webtures team?
Direct work
One to one with Kaan Gülten
Strategic roadmap, decision sessions and implementation follow-up, run by Kaan himself. Brands advised personally: 500+. This is the advisory on this page.
Team service
With the Webtures team
Search visibility, content, performance marketing and analytics are delivered by Webtures teams. Brands served by Webtures: 5,000+.
Webtures →Practical
How it works
- First step
- A free 30-45 minute strategy call, online (Zoom) or in person in Istanbul. Scope and fees are set after this call.
- Format
- Online, in person in Istanbul, or hybrid: strategic meetings in person, weekly follow-ups online.
- Output
- A strategic roadmap and prioritisation plan with measurable goals; data-based tracking and a quarterly strategic review.
Case results published on the Turkish page belong to work run with the Webtures team; see the Webtures profile.
Start with a free strategy call.
30-45 minutes, online or in Istanbul. Scope is set for you after the call.