Articles
Notes on building, growing and deciding
6 articles translatedfrom Kaan Gülten's Turkish blog, on entrepreneurship, digital growth and marketing psychology. Each one shows the date it was first published in Turkish and links to the original.
Entrepreneurship · 12 April 2026Perfectionism: A Startup's Worst Enemy
Perfection is a journey, not a goal. The entrepreneurs who win enjoy eighty per cent satisfaction instead of chasing one hundred per cent perfection.
Read · 6 min →
SI & GEO · 28 January 2022Virtual Influencer Marketing
Will virtual influencers become more real, or will real influencers become virtual? On the influence that will shape the social media of the future.
Read · 8 min →
Entrepreneurship · 15 September 2020How Should Partnerships Work in Startups?
Partnership is something to think through in detail, with all its pluses and minuses. If you want to go fast, go alone…
Read · 10 min →
Marketing psychology · 28 April 2020Herd Psychology and How Social Proof Shapes Buying Decisions
How much of our buying is really under our own control? Behind our purchasing behaviour sit many subconscious triggers.
Read · 8 min →
Digital growth · 19 December 2019What If Google Shut Down? (An Action Plan)
How would society, commerce and the digital world be affected if Google went down? The action plan we drew up as the Webtures team on the day of an outage.
Read · 10 min →
Entrepreneurship · 22 December 2018Working Less and Working Better Is Possible!
Today's world is very busy, but most of our work only keeps the existing wheel turning. What can be done to work more productively?
Read · 5 min →Want to discuss one of these in your company?
Advisory, talks and workshops on the questions these articles raise.