Company · Chairman & CEO: Kaan Gülten
Webtures
Webtures is a digital strategy consultancy founded in 2011. It helps brands become more visible in search engines and in SI answers, working across search optimisation, GEO, content, performance marketing and analytics from Istanbul and London. Its consulting experience also feeds the Brantial SI visibility platform.
Fact sheet
At a glance
- Founded
- 2011, Istanbul
- Activity
- Digital strategy consultancy
- Locations
- Istanbul (Webtures Dijital Bilişim A.Ş.) and London (WEBTURES LTD, Companies House 11948574, incorporated 16 April 2019)
- Related product
- Brantial
- Leadership
- Kaan Gülten, Chairman & CEO
- Brands served
- 5,000+
- Website
- webtures.com
What Webtures does
Six areas of work
Search and SI visibility
Technical search optimisation, content structure and visibility in generative answers, treated together. GEO focuses on the contexts in which a brand is mentioned in SI answers and which of its pages are cited.
Visibility measurement and strategy
Visibility Intelligence turns data from different discovery surfaces into decision support; market, competitor, audience and reputation analyses set priorities.
Web and agent experience
Web experiences where company information is clear and accessible, and Agent Experience work that helps SI agents understand content and complete tasks.
Performance and conversion
Advertising management, user experience and conversion analysis, measured against business goals.
Data and decision support
Web analytics, goal definitions, reporting and interpretation; each metric tracked with its own definition.
Training
Webtures Akademi, workshops for companies and an internship camp on search and SI visibility.
An editorial grouping to explain the services, not the company's official department structure.
How it works
Four stages
Understand and measure
Brand, user needs, existing content, technical access and performance data are reviewed.
Prioritise and plan
Opportunities are ranked by impact, effort and dependencies.
Implement and check
Technical, content and experience improvements are carried out with the client's teams.
Monitor and improve
Results are compared with the starting data; measurement limits and new findings are shared.
A reading order derived from published case studies, not a fixed contractual process.
Selected case studies
Results, each with its own metric and limit
İş Bankası
+1,860%
new users arriving from SI platforms
Year-on-year, same period
Measures only users coming from SI platforms; not the bank's total customers or total site traffic.
Electrolux
+428.9%
citations in SI answers
Comparison period not stated in the source
The number of pages cited grew separately (+177.9%). More citations do not guarantee sales or recommendations.
BKM Kitap
+102%
organic traffic in a one-year project
One year; exact dates not stated in the source
The same case reports +467% in the number of organic keywords; that is a keyword count, not traffic, and the two are not added up.
Source: case studies published by Webtures. Percentages measure different things and are not ranked against each other.
History
Milestones
- 2011
Webtures is founded in Istanbul with 7,000 Turkish lira of starting capital.
- 2017
The Dijital Melek programme supports startups; Sabancı University reports Appvice and Nakitup among those selected.
- 16 April 2019
WEBTURES LTD is incorporated in the United Kingdom, a separate event from the 2011 founding.
- 2021 and 2023
Webtures projects appear on the official UK Search Awards shortlists (finalist, not winner).
- 2024-2026
Work expands around GEO, agent experience and Brantial.
- January 2025
Bilgi Özünal Yuva takes over as CEO.
- March 2026
Kaan Gülten returns as CEO; he is Chairman & CEO today.
Related product
Webtures and Brantial
Webtures provides consulting: defining needs, building strategy and implementing it. Brantial offers measurement and workflow tools for SI visibility as a product, operated by WEBTURES LTD. A product subscription and a consulting project are scoped separately.
Work with Webtures
Share your needs on search, SI visibility, content, performance or data through the Webtures contact page.