The era of persuasion is over. The era of being selected has begun.
- Chairman & CEO, Webtures
- Founder, Brantial
- Author
Kaan Gülten is Chairman & CEO of Webtures and founder of Brantial and Girişimci Kafası. He has worked on search technologies since 2007 and at Webtures since 2011; his current focus is how brands are understood, trusted and recommended by superintelligence (SI) systems (GEO).
There is no list in the answer.
Marketing used to be the work of persuading people. Now it is the work of getting machines to put you on the shortlist. An SI answer recommends one or two suppliers. If you're third, you don't exist.
The New Digital Customer, IGEXX 2026 · slides 3 and 6 (talk in Turkish, translated)
Search results used to be pages of blue links; even in third place you were still considered. An SI answer has no list: one or two suppliers are recommended. If you're third, you don't exist.
Companies
Three ventures, one question: how does a brand get chosen?
Chairman & CEO
Webtures
Digital strategy consultancy founded in 2011 in Istanbul, with a London company since 2019; 5,000+ brands served. Kaan Gülten led it as CEO for about fourteen years, handed over in January 2025 and returned as CEO in March 2026 to rebuild it for the age of superintelligence.
webtures.com ↗Founder
Brantial
GEO platform that measures how brands appear in ChatGPT, Gemini and Perplexity answers, compares them with competitors and shows what to improve. Operated by WEBTURES LTD (London).
brantial.ai ↗Founder · 2014
Girişimci Kafası
Entrepreneurship media and community platform in Turkish, with a community of 5M+, with 250M+ monthly views across its accounts and a podcast of 43 episodes.
girisimcikafasi.com ↗Work with Kaan
Where to start
Speaking
Keynotes, executive sessions and team workshops on superintelligence, GEO and entrepreneurship.
Read more →GEO and the Selection Cycle
A working method for being understood, trusted and recommended by SI systems, with measurement at the end of every round.
Read more →Research
A public forecast scorecard, Brantial's visibility reports and an archive of dated talks.
Read more →Press
Approved biographies, current title, photographs and a downloadable press kit.
Read more →Book
Girişimci Kafasıyla Düşün
“Think with an Entrepreneur's Mind”, written in Turkish together with Kaan Gülten's own SI clone. 14 chapters, 288 pages, 17,000+ copies sold, now in its 17th edition. It received the VakıfBank Special Award at the 2025 Platin Business Books Awards.
Published by Ceres Yayınları, January 2024. ISBN 978-625-6425-79-8. Available in Turkish only.
Let's decide where your brand should be selected.
Speaking invitations, advisory and partnership requests: one address, usually answered within 24 hours.